Barrel Bag's Advisory Board
JAN D’ALESSANDRO – Chief Legal and Philanthropy officer, Blue J Strategies
As a General Counsel and Head of CSR at several public and private venture-backed companies including AOL, Yahoo, The Find and Topspin Media, Ms. Jan D’Alessandro has dedicated her career to harnessing technology to make the world a better place and empowering companies to do well by doing good.
TOM SHEPARD – Shepard Consulting, Founder
Tom is most widely known for his role as the Executive Vice President of International Marketing, Partnerships and Sponsorship for Visa International. He pioneered the business of partnership marketing across all industries, leveraging the Visa network of members via relationship management, savvy negotiating skills, and marketing expertise to secure long-term brand and financial success for Visa and its stakeholders. This earned Visa a global reputation for creating highly successful revenue and marketing models.
Tom holds a B.S. in Biological Science from the University of Connecticut, currently serves on the Board of the EACH Foundation and served on the Board of the Student Conservation Association, USA Pentathlon and STEP (Sustainable Tourism for the Elimination of Poverty) Boards. Tom also guest lectures a graduate course at Stanford University.
LINDSAY ZAPATA- Development Manager, Bay Area Wilderness Training (BAWT)
Lindsay is a true desert dweller coming from the high temperatures of Phoenix, Arizona. Graduating from Arizona State University with her degree in Nonprofit Leadership and Management, Lindsay has dedicated her career to learning the ins and outs of fundraising. Outside of work, Lindsay has spent countless hours exploring her favorite Arizona trails around the Sedona Red Rocks and kayaking on the desert’s many lakes. Inspired by the wonder of Grand Canyon National Park – her favorite spot in the West, Lindsay believes every child deserves the opportunity to connect with wild sceneries that awes and empowers them. Understanding the system of oppression that prevents youth of color from exploring the outdoors, Lindsay is motivated for her start at BAWT!
Bay Area Wilderness Training envisions a generation of social and environmental leaders, inspired by positive and meaningful experiences in nature, who reflect the diversity of our local community. Their core values are social justice and equality, environmental stewardship, and community empowerment.
AMAIA ETCHEVERRY – Associate marketing manager/partnerships, eSalon
As a millennial working for recognized brands including Alo and eSalon, Amaia has artfully leveraged social media to significantly increase customer engagement, drive sales, and decrease customer acquisition costs. Amaia has a proven track record of developing successful ambassador programs that leverage relevant social media celebrities to assist in amplifying her company’s brand and dramatically influencing its top line numbers. Amaia is directly in tune with her generation’s —— and knows how to leverage current technologies to reach this community.
MATT STIKER – Capital M Marketing, Founder
Matt spent the early part of his career at some of the world’s best and biggest creative advertising agencies where he led the business side of accounts including ESPN (where he oversaw the development of the long-running and award-winning “This is SportsCenter” campaign), Miller High Life, and Coca-Cola sports marketing efforts, leading multiple campaigns created in support of that company’s sponsorship of the 1996 Olympics in Atlanta. He also led global marketing efforts for Microsoft Windows, Windows Mobile, and Xbox. In addition, he worked in marketing roles at adidas and H-P, as well as holding the Chief Marketing Officer title for hospitality companies including the San Francisco Travel Association and CityPASS.
Driven by creativity and collaboration, Matt has also had service and purpose at every stage of his career – managing pro bono accounts including the Native American College Fund, Portland Public Schools, Boys & Girls Club, and Fork Food Lab, a shared kitchen and food incubator in Portland Maine. Most recently, via his work with The Art of Good, Matt has been working with Black-owned organizations which are struggling especially hard during the pandemic. At the center of that activity is Matt’s drive to correct injustices, to better provide and care for others, and to ensure a better world for all.